My fascination with data began in university, where I wrote a thesis on how prime ministers' appearances affect voting behavior between the two rounds of elections. I spent weeks in the library of the Parliament, scanning local newspapers to build my dataset. I was happy with the analysis part, but the thesis-writing process felt more like filling pages than true discovery. Despite the challenges, this experience got me hooked on data for life.

My career began in the public sector, but after 2.5 years I transitioned into the FMCG sector as a Market / Consumer Insights Analyst. I worked at Nielsen, Unilever, and Mondelez where I could contribute to the development of love brands like Milka, Oreo, and Dove. It was around 2015 when I realized there is more to analysis than Excel and PowerPoint, and started learning Tableau, SQL, infographic design, and all other tools that came with it.

Thanks to all the long hours I spent in front of the computer after work, I won a dataviz contest in 2017 and got a new job at a Hungarian startup called Starschema. The company took a leap of faith in me by offering this dataviz position. I had no previous experience, but with being almost 30 I was not a junior either. I went for one interview and brought some infographics with me. No homework, no VLOOKUP test, no locking me up in an office without windows for 8 hours and a bottle of water to see if I can make an analysis by the end of the day. Just one 30 min talk. I can never be thankful enough to Starschema for their trust.

I stayed in the startup scene ever since, because I like challenges and the learning opportunities this fast-paced industry offers. From a website builder platform to CI/CD mobile development and a fintech company specializing in tax filing, each experience has broadened my skill set and my understanding of the role data plays in driving business success. If you're interested in delving deeper into my professional journey, feel free to connect with me on LinkedIn!